Ever since the opening of Rug Direct in 2003, we have strived to provide the most beautiful, stylish and desired rugs available whilst also making them reasonably priced by ensuring no overhead costs. We specialize in high quality rugs that guarantee comfort and style within your home.

Rug Direct is a family run business that was created in 2003 by Farah Farahani and Bahman Bahmanpour. We personally choose from only the best selections in the Middle East, so we won't be supporting "mass production"  in any way, So we will give you the best prices around!


We have Three showrooms:

6D Link Drive, Wairau Park, North Shore, Auckland. 09 444 0085. Opening hours 9.00 - 5.00, 7 days a week

108 Carlton Gore Newmarket, Auckland. 09 529 7373. Opening Hours 9.00-5.00pm, 7 days a week


238 Thorndon Quay, Pipitea, Wellington. 04 471 0089. Opening hours 9.00 - 5.00 Mon-Fri & 10.00 - 4.30 Sat-Sun

Why should you choose Rug Direct?

1. A Wide Range of Quality Rugs

Rugs of all colours and styles can be found online and in store! With a new shipment arriving every 8 weeks, there will be something for you! There is a huge variety, from large handmade rugs to small doormats and everything in between, there will be something for everyone.

2. Best Advice

You can be sure the best advice will be given for machine made and handmade rugs as all staff have great knowledge of what we sell. We are confident in the quality and knowing you are making a great investment for all rugs, your satisfaction is guaranteed! 

3. Outstanding Service

We value all of our customers and put in great effort to give every one the best experience possible whilst purchasing from our store. We will happily show you through our wide rang of rugs and answer any questions you may have.