About Us

Ever since the opening of Rugs Direct in 2003, we have strived to provide the most beautiful, stylish and desired rugs available whilst also making them reasonably priced by ensuring no overhead costs. We specialize in high quality rugs that guarantee comfort and style within your home.

Rugs Direct is a family owned business that was created by Farah Farahani and Bahman Bahmanpour. We personally choose from only the best selections in the Middle East. We won't be supporting "mass production"  in any way, so we will give you the best prices around!

We have three showrooms:

  • 6D Link Drive, Wairau Park, North Shore, Auckland.                                                               Ph: 09 444 0085. Open Mon - Fri 9am - 5pm, Sat & Sun: 10am - 4:30pm.


  • 18 Link Drive, Wairau Park, North Shore, Auckland. Ph: 09 444 0088 Open Mon - Fri 9am - 5pm, Sat & Sun: 10am - 4:30pm.


  • 108 Carlton Gore Road, Newmarket, Auckland. Ph: 09 529 7373. Open Mon-Fri: 10am - 5pm, Sat & Sun:  10am - 4:30pm.



Why should you choose Rug Direct?

1. A Wide Range of Quality Rugs

Rugs of all colours and styles can be found online and in store! We have a huge variety, from large handmade rugs to small doormats and everything in between. With a new shipment arriving every 4 weeks, there will be something perfect for you!

2. Best Advice

You can be sure the best advice will be given for both machine made and handmade rugs as all our staff have great product knowledge. We are confident in the quality of our rugs and will ensure that you get the perfect rug to suit your needs. Your satisfaction is guaranteed! 

3. Outstanding Service

We value all of our customers and put in great effort to give you the best experience possible. We will happily show you through our wide range of rugs and answer any questions you may have.